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Denim: the timeless fabric with a thousand styles

Denim: the timeless fabric with a thousand styles

One of the few certainties in life is that in every wardrobe of women and men all over the world there is at least one item of this beloved fabric: let's talk about the denim , the timeless jeans versatile and now widespread in every culture.

Not only the famous 5-pocket trousers, however, enjoy the fame and comfort of jeans: also the denim shirts they have been popular in our outfits for several years, and the occasions to wear them are still changing today.

Let's find out more about the history and characteristics of this one must-haves !

The origins

The denim made its appearance in Middle Ages , in France, where in the city of Nimes the first prototypes of workwear were made in corduroy, a material chosen for the strength of the fibers and resistance to wear. Colored with indigo, this fabric then took the name of "de Nimes", precisely "denim".

Who spread and gave a new name to the denim was Genoa , the seafaring city par excellence, where this fabric was used by sailors and longshoremen and was exported to the rest of the world, becoming famous as bleu de Genes (Blue of Genoa), the English blue jeans .

From Genoa jeans spread to America, where it was Levi Strauss In the 1853 to make it famous with its iconic denim trousers for miners and gold seekers.

In the 1900s denim also began to spread on extra-work occasions and to be worn by film stars such as Marlon Brando , definitely making him a fashionable leader in the United States. It was the American soldiers after the war who brought jeans back to Europe.

The jeans did not cease to be talked about, because towards the end of the 60s it was the favorite fabric of the young students in revolt, a symbol of rejection of social conventions, and continues its ascent in the 70s, imposing itself in the hippy youth fashion, and beyond.

It's over the years 80s that denim, no longer negligible, is taken into consideration by fashion houses, becoming an integral part of many collections.


The jeans is a derivation of moleskin , a fabric with twill weave made of cotton, with robust fibers and extremely resistant to wear. The symbolic indigo color which we all call blue comes from a dye of vegetable origin that is made during manufacturing. What makes the nuances and tones of denim fabrics different are the finishes.

Shirts and pants share the same treatments and washes , such as it Stone, sandblasted and aged , to name the most common. However they differ in the composition of the fabric, which for shirts is less stiff, lighter and softer, called "Garibaldines" .


There denim shirt it has always been widespread in casual clothing and is an extremely versatile and diversified garment. The combination par excellence is with the classic white t-shirt, and it also works perfectly with jackets, blazers and waistcoats, for both men and women.

In the female version, the denim shirt it can have a more fitted cut, enhancing natural curves, but it is also loved with masculine lines, loose and comfortable.

In recent years the denim shirt has appeared more and more even in the office and on more formal occasions, leaving the "casual circuit" only and transforming into a classic garment.